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Martha E. Gonzalez

Marketing Executive




Home Base:


Year Established

YBS Marketing - Est. 2020

Martha E. Gonzalez

Collaborative. Creative. Chicana.

Introducing Martha - Your Catalyst for Marketing Success

Born and raised in California's vibrant San Joaquin County, Martha is a first-generation Chicana with an unwavering passion for marketing. Her journey began at California State University, Stanislaus, where she pursued a Bachelor's degree in Business Administration with dual concentrations in International Business and Marketing. But it was during her transformative study abroad experience at the Universidad Regiomontana in Monterey, Nuevo Leon, Mexico, where Martha's love for marketing truly ignited.

With an integrated marketing skillset, Martha combines a harmonious blend of creativity and analytical thinking. She thrives on managing cross-functional projects, leveraging her expertise to drive growth and propel businesses forward.

Martha's expertise extends beyond theory and into the real world of startup and small business marketing strategies. Equipped with a diverse range of tools and a deeper understanding of small business challenges, she possesses the unique ability to navigate those challenges and deliver impactful solutions. While Martha continuously seeks knowledge, she is always ready to go the extra mile, researching, learning, and paying it forward to ensure your business's success.

But here's the truth: Martha's mission isn't just about making sales. It's about fostering authentic connections and empowering your business to thrive. If Martha can't provide the precise solution you need, she's more than willing to connect you with the right person who can. In her book, your success is what matters most.

Beyond her professional pursuits, Martha finds joy in exploring the world. From traveling to hiking, canoeing to camping, she embraces the beauty of nature. However, her most cherished moments are spent with her little ones, creating memories and nurturing their growth.

Ready to unlock the potential of your business? Click the button below to connect with Martha.

Work Experience

March 2020 - Current

September 2021 - Current

October 2018 - September 2021

February 2017 - October 2018

YBS Marketing - Owner/Freelance

Freelance marketer helping small to medium-sized businesses with their marketing needs: developing brand identity, brand story, logo, sales presentations, website, social media channels, e-mail marketing, promotional videos, printed materials, graphic design, etc.

Ganaz, Inc. - Marketing Manager

Industry: B2B, SaaS, AgTech, FinTech, Human Resources

Brand: Ganaz People Management Platform


Lead development and execution of marketing initiatives, including event marketing, website content, and account-specific initiatives. Assist Account Executives in building customer sales presentations and demos. 

PLM Operations - Marketing Manager

Industry: B2C, CPG, Ice Cream & Frozen Novelties, Hispanic Market

Brands: La Michoacana, Helados Mexico

Lead development and execution of consumer marketing initiatives, including event marketing, social/digital programs, and account-specific programs. Work with R&D to lead product renovation and innovation process from ideation through implementation. Manage execution of packaging graphics including updates to brand refresh whilst coordinating with cross-functional groups and vendors. Assist the field sales team in building customer sales presentations and updating all product specification changes and new product point-of-sale materials. Analyze company sales performance continuously and utilize primary and secondary data to analyze consumer trends and competitive activity.

Grower Direct Nut Co. - Marketing Manager

Industry: B2B, B2C, CPG, Agriculture, Walnut Grower, Packer, and Shipper

Brands: Grower Direct Nut, The Nutty Gourmet

Re-brand the company image, including trademark registration, website creation, and social media presence. Launch new product lines from the R&D to shelf, including sourcing co-packers, ingredients, materials, and artwork. Event planning and participation in local and national tradeshow events. Manage online store, including FBA Amazon storefront. Produce valuable content for the company’s social media presence, including Facebook, Instagram, and Twitter. Develop, plan, and implement strategic Grower Relations & Sales marketing programs. Promote team building and internal marketing through company-wide employee programs. Act as a liaison between the Sales, Operations, and Grower Relations teams. Event planning and participation in local, national, and international trade shows. Responsible for producing valuable content for the company’s digital presence. Conduct general market research to keep abreast of trends and competitor movements. Prepare reports for review by the company’s executives as needed.

Let's Get Social

  • Facebook - YBS Marketing
  • Instagram - YBS Marketing
  • LinkedIn - YBS Marketing
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